Hiking shoes and boots
Which brand 5 AI models pick, with intervals.
Fast panel · Panel, equal weight
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Too closeNo single favourite: Altra, Danner, HOKA, KEEN, La Sportiva, LOWA, Merrell, Oboz, Salomon, and SCARPA share the top tier for these 5 API models.
Tier 1
- Salomon36%95% interval 26–47%plausible rank 1–10
- LOWA35%95% interval 24–48%plausible rank 1–10
- Merrell34%95% interval 23–46%plausible rank 1–10
- Oboz31%95% interval 23–39%plausible rank 1–10
- SCARPA30%95% interval 20–41%plausible rank 1–10
- KEEN26%95% interval 17–35%plausible rank 1–10
- HOKA25%95% interval 14–38%plausible rank 1–10
- Danner23%95% interval 14–33%plausible rank 1–10
- Altra16%95% interval 8–28%plausible rank 1–11
- La Sportiva15%95% interval 7–27%plausible rank 1–11
Tier 2
- Columbia3%95% interval 1–9%plausible rank 9–11
Drag across the chart to probe a share.
Too closeNo single favourite: Altra, Danner, HOKA, KEEN, La Sportiva, LOWA, Merrell, Oboz, Salomon, and SCARPA share the top tier for these 5 API models.
| Brand | Choice share | 95% interval | Plausible rank | Tier |
|---|---|---|---|---|
| Salomon | 36% | 26–47% | 1–10 | Tier 1 |
| LOWA | 35% | 24–48% | 1–10 | Tier 1 |
| Merrell | 34% | 23–46% | 1–10 | Tier 1 |
| Oboz | 31% | 23–39% | 1–10 | Tier 1 |
| SCARPA | 30% | 20–41% | 1–10 | Tier 1 |
| KEEN | 26% | 17–35% | 1–10 | Tier 1 |
| HOKA | 25% | 14–38% | 1–10 | Tier 1 |
| Danner | 23% | 14–33% | 1–10 | Tier 1 |
| Altra | 16% | 8–28% | 1–11 | Tier 1 |
| La Sportiva | 15% | 7–27% | 1–11 | Tier 1 |
| Columbia | 3% | 1–9% | 9–11 | Tier 2 |
How to read this
- Choice share: how often models pick a brand when it appears in a shortlist of 4. Chance is 25%, the dashed line.
- The band is the 95% interval; the bright tick is the estimate. Overlapping bands are not a strict order.
- Tiers are published: a tier groups brands not distinguishable from that tier's leader. Same tier does not mean equal.
- Rank shows the plausible rank range, not a strict place.
- Drag across the chart to probe a share and see which intervals contain it.
- Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
- Fast panel: the fast or small current models of each vendor, not the full flagship panel.
- Beta: intervals are not yet small-sample calibrated.
- Each page shows the latest edition. Dates are in the downloadable JSON.
Panel and conditions
Each edition puts the brands of the category to a panel of AI models, called through their APIs, in randomized shortlists of 4 (chance is 25%). Each option was a brand name only, with no product facts, prices or any commercial data, so a brand's share measures which brand the models recommend from their own knowledge for the shopper needs of the scenarios. Shares come with 95% intervals; tiers and rank intervals are simultaneous at the same level.
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Conditions: closed-book API calls via OpenRouter (pinned providers); web search, grounding, tools and retrieval off; forced choice; 2 paraphrases per scenario in English.
Methodology: ACM-1.0-chart-draft (draft rules for movement, significance and events, awaiting review).