Bluetooth speakers
Which brand 5 AI models pick, with intervals.
Fast panel · Panel, equal weight
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Too closeNo single favourite: Bose, JBL, Sony, and Ultimate Ears share the top tier for these 5 API models.
Tier 1
- JBL59%95% interval 48–70%plausible rank 1–4
- Ultimate Ears51%95% interval 41–62%plausible rank 1–4
- Bose35%95% interval 24–47%plausible rank 1–8
- Sony32%95% interval 22–43%plausible rank 1–9
Tier 2
- Soundcore23%95% interval 15–32%plausible rank 3–10
- Tribit21%95% interval 12–32%plausible rank 3–10
- Marshall19%95% interval 10–29%plausible rank 3–11
- Bang & Olufsen14%95% interval 6–25%plausible rank 3–11
- Sonos11%95% interval 4–21%plausible rank 4–11
- Klipsch7%95% interval 3–14%plausible rank 5–11
Tier 3
- Beats2%95% interval 0–10%plausible rank 7–11
Drag across the chart to probe a share.
Too closeNo single favourite: Bose, JBL, Sony, and Ultimate Ears share the top tier for these 5 API models.
| Brand | Choice share | 95% interval | Plausible rank | Tier |
|---|---|---|---|---|
| JBL | 59% | 48–70% | 1–4 | Tier 1 |
| Ultimate Ears | 51% | 41–62% | 1–4 | Tier 1 |
| Bose | 35% | 24–47% | 1–8 | Tier 1 |
| Sony | 32% | 22–43% | 1–9 | Tier 1 |
| Soundcore | 23% | 15–32% | 3–10 | Tier 2 |
| Tribit | 21% | 12–32% | 3–10 | Tier 2 |
| Marshall | 19% | 10–29% | 3–11 | Tier 2 |
| Bang & Olufsen | 14% | 6–25% | 3–11 | Tier 2 |
| Sonos | 11% | 4–21% | 4–11 | Tier 2 |
| Klipsch | 7% | 3–14% | 5–11 | Tier 2 |
| Beats | 2% | 0–10% | 7–11 | Tier 3 |
How to read this
- Choice share: how often models pick a brand when it appears in a shortlist of 4. Chance is 25%, the dashed line.
- The band is the 95% interval; the bright tick is the estimate. Overlapping bands are not a strict order.
- Tiers are published: a tier groups brands not distinguishable from that tier's leader. Same tier does not mean equal.
- Rank shows the plausible rank range, not a strict place.
- Drag across the chart to probe a share and see which intervals contain it.
- Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
- Fast panel: the fast or small current models of each vendor, not the full flagship panel.
- Beta: intervals are not yet small-sample calibrated.
- Each page shows the latest edition. Dates are in the downloadable JSON.
Panel and conditions
Each edition puts the brands of the category to a panel of AI models, called through their APIs, in randomized shortlists of 4 (chance is 25%). Each option was a brand name only, with no product facts, prices or any commercial data, so a brand's share measures which brand the models recommend from their own knowledge for the shopper needs of the scenarios. Shares come with 95% intervals; tiers and rank intervals are simultaneous at the same level.
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Conditions: closed-book API calls via OpenRouter (pinned providers); web search, grounding, tools and retrieval off; forced choice; 2 paraphrases per scenario in English.
Methodology: ACM-1.0-chart-draft (draft rules for movement, significance and events, awaiting review).