Smartphones
Which brand 5 AI models pick, with intervals.
Fast panel · Panel, equal weight
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Too closeNo single favourite: Apple, Google, HMD, Motorola, OnePlus, Samsung, and Sonim share the top tier for these 5 API models.
Tier 1
- Samsung51%95% interval 40–63%plausible rank 1–7
- Apple48%95% interval 35–60%plausible rank 1–8
- Google46%95% interval 33–58%plausible rank 1–8
- OnePlus31%95% interval 19–45%plausible rank 1–10
- Motorola23%95% interval 13–36%plausible rank 1–10
- Sonim19%95% interval 9–31%plausible rank 1–10
- HMD14%95% interval 6–25%plausible rank 1–10
Tier 2
- Nothing8%95% interval 1–20%plausible rank 4–10
- BLU8%95% interval 2–20%plausible rank 2–10
- TCL3%95% interval 0–9%plausible rank 4–10
Drag across the chart to probe a share.
Too closeNo single favourite: Apple, Google, HMD, Motorola, OnePlus, Samsung, and Sonim share the top tier for these 5 API models.
| Brand | Choice share | 95% interval | Plausible rank | Tier |
|---|---|---|---|---|
| Samsung | 51% | 40–63% | 1–7 | Tier 1 |
| Apple | 48% | 35–60% | 1–8 | Tier 1 |
| 46% | 33–58% | 1–8 | Tier 1 | |
| OnePlus | 31% | 19–45% | 1–10 | Tier 1 |
| Motorola | 23% | 13–36% | 1–10 | Tier 1 |
| Sonim | 19% | 9–31% | 1–10 | Tier 1 |
| HMD | 14% | 6–25% | 1–10 | Tier 1 |
| Nothing | 8% | 1–20% | 4–10 | Tier 2 |
| BLU | 8% | 2–20% | 2–10 | Tier 2 |
| TCL | 3% | 0–9% | 4–10 | Tier 2 |
How to read this
- Choice share: how often models pick a brand when it appears in a shortlist of 4. Chance is 25%, the dashed line.
- The band is the 95% interval; the bright tick is the estimate. Overlapping bands are not a strict order.
- Tiers are published: a tier groups brands not distinguishable from that tier's leader. Same tier does not mean equal.
- Rank shows the plausible rank range, not a strict place.
- Drag across the chart to probe a share and see which intervals contain it.
- Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
- Fast panel: the fast or small current models of each vendor, not the full flagship panel.
- Beta: intervals are not yet small-sample calibrated.
- Each page shows the latest edition. Dates are in the downloadable JSON.
Panel and conditions
Each edition puts the brands of the category to a panel of AI models, called through their APIs, in randomized shortlists of 4 (chance is 25%). Each option was a brand name only, with no product facts, prices or any commercial data, so a brand's share measures which brand the models recommend from their own knowledge for the shopper needs of the scenarios. Shares come with 95% intervals; tiers and rank intervals are simultaneous at the same level.
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Conditions: closed-book API calls via OpenRouter (pinned providers); web search, grounding, tools and retrieval off; forced choice; 2 paraphrases per scenario in English.
Methodology: ACM-1.0-chart-draft (draft rules for movement, significance and events, awaiting review).