Smart speakers
Which brand 5 AI models pick, with intervals.
Fast panel · Panel, equal weight
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
ClearSonos stands alone in the top tier for these 5 API models.
Tier 1
- Sonos74%95% interval 66–81%plausible rank 1
Tier 2
- Bose34%95% interval 25–44%plausible rank 2–7
- Apple29%95% interval 21–37%plausible rank 2–9
- Amazon22%95% interval 14–32%plausible rank 2–9
- WiiM21%95% interval 15–29%plausible rank 2–9
- Bang & Olufsen20%95% interval 13–28%plausible rank 2–9
- Denon16%95% interval 10–23%plausible rank 3–10
- Yamaha15%95% interval 8–23%plausible rank 2–10
Tier 3
- Google14%95% interval 8–22%plausible rank 3–10
- JBL6%95% interval 3–11%plausible rank 7–10
Drag across the chart to probe a share.
ClearSonos stands alone in the top tier for these 5 API models.
| Brand | Choice share | 95% interval | Plausible rank | Tier |
|---|---|---|---|---|
| Sonos | 74% | 66–81% | 1 | Tier 1 |
| Bose | 34% | 25–44% | 2–7 | Tier 2 |
| Apple | 29% | 21–37% | 2–9 | Tier 2 |
| Amazon | 22% | 14–32% | 2–9 | Tier 2 |
| WiiM | 21% | 15–29% | 2–9 | Tier 2 |
| Bang & Olufsen | 20% | 13–28% | 2–9 | Tier 2 |
| Denon | 16% | 10–23% | 3–10 | Tier 2 |
| Yamaha | 15% | 8–23% | 2–10 | Tier 2 |
| 14% | 8–22% | 3–10 | Tier 3 | |
| JBL | 6% | 3–11% | 7–10 | Tier 3 |
How to read this
- Choice share: how often models pick a brand when it appears in a shortlist of 4. Chance is 25%, the dashed line.
- The band is the 95% interval; the bright tick is the estimate. Overlapping bands are not a strict order.
- Tiers are published: a tier groups brands not distinguishable from that tier's leader. Same tier does not mean equal.
- Rank shows the plausible rank range, not a strict place.
- Drag across the chart to probe a share and see which intervals contain it.
- Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
- Fast panel: the fast or small current models of each vendor, not the full flagship panel.
- Each page shows the latest edition. Dates are in the downloadable JSON.
Panel and conditions
Each edition puts the brands of the category to a panel of AI models, called through their APIs, in randomized shortlists of 4 (chance is 25%). Each option was a brand name only, with no product facts, prices or any commercial data, so a brand's share measures which brand the models recommend from their own knowledge for the shopper needs of the scenarios. Shares come with 95% intervals; tiers and rank intervals are simultaneous at the same level.
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Conditions: closed-book API calls via OpenRouter (pinned providers); web search, grounding, tools and retrieval off; forced choice; 2 paraphrases per scenario in English.
Methodology: ACM-1.0-chart-draft (draft rules for movement, significance and events, awaiting review).