Smart TVs
Which brand 4 AI models pick, with intervals.
Fast panel · Panel, equal weight
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (25%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (25%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (25%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (25%)
Too closeNo single favourite: Hisense, LG, Samsung, Sony, TCL, and VIZIO share the top tier for these 4 API models.
Tier 1
- Samsung49%95% interval 34–63%plausible rank 1–6
- LG40%95% interval 27–53%plausible rank 1–7
- Sony39%95% interval 26–54%plausible rank 1–7
- Hisense38%95% interval 26–51%plausible rank 1–7
- TCL34%95% interval 22–47%plausible rank 1–8
- VIZIO18%95% interval 8–30%plausible rank 1–10
Tier 2
- Roku16%95% interval 7–28%plausible rank 2–10
- Amazon8%95% interval 3–16%plausible rank 5–10
- SYLVOX6%95% interval 2–14%plausible rank 6–10
- Westinghouse3%95% interval 0–12%plausible rank 6–10
Drag across the chart to probe a share.
Too closeNo single favourite: Hisense, LG, Samsung, Sony, TCL, and VIZIO share the top tier for these 4 API models.
| Brand | Choice share | 95% interval | Plausible rank | Tier |
|---|---|---|---|---|
| Samsung | 49% | 34–63% | 1–6 | Tier 1 |
| LG | 40% | 27–53% | 1–7 | Tier 1 |
| Sony | 39% | 26–54% | 1–7 | Tier 1 |
| Hisense | 38% | 26–51% | 1–7 | Tier 1 |
| TCL | 34% | 22–47% | 1–8 | Tier 1 |
| VIZIO | 18% | 8–30% | 1–10 | Tier 1 |
| Roku | 16% | 7–28% | 2–10 | Tier 2 |
| Amazon | 8% | 3–16% | 5–10 | Tier 2 |
| SYLVOX | 6% | 2–14% | 6–10 | Tier 2 |
| Westinghouse | 3% | 0–12% | 6–10 | Tier 2 |
How to read this
- Choice share: how often models pick a brand when it appears in a shortlist of 4. Chance is 25%, the dashed line.
- The band is the 95% interval; the bright tick is the estimate. Overlapping bands are not a strict order.
- Tiers are published: a tier groups brands not distinguishable from that tier's leader. Same tier does not mean equal.
- Rank shows the plausible rank range, not a strict place.
- Drag across the chart to probe a share and see which intervals contain it.
- Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
- Fast panel: the fast or small current models of each vendor, not the full flagship panel.
- Beta: intervals are not yet small-sample calibrated.
- Each page shows the latest edition. Dates are in the downloadable JSON.
Panel and conditions
Each edition puts the brands of the category to a panel of AI models, called through their APIs, in randomized shortlists of 4 (chance is 25%). Each option was a brand name only, with no product facts, prices or any commercial data, so a brand's share measures which brand the models recommend from their own knowledge for the shopper needs of the scenarios. Shares come with 95% intervals; tiers and rank intervals are simultaneous at the same level.
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (25%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (25%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (25%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (25%)
Conditions: closed-book API calls via OpenRouter (pinned providers); web search, grounding, tools and retrieval off; forced choice; 2 paraphrases per scenario in English.
Methodology: ACM-1.0-chart-draft (draft rules for movement, significance and events, awaiting review).