Energy drinks
Which brand 5 AI models pick, with intervals.
Fast panel · Panel, equal weight
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Too closeNo single favourite: CELSIUS, GHOST Energy, Monster Energy, Red Bull, Rockstar Energy, and ZOA Energy share the top tier for these 5 API models.
Tier 1
- CELSIUS56%95% interval 45–68%plausible rank 1–5
- Red Bull38%95% interval 27–49%plausible rank 1–8
- GHOST Energy37%95% interval 24%–< 50%plausible rank 1–8
- Monster Energy34%95% interval 22–47%plausible rank 1–8
- ZOA Energy28%95% interval 19–39%plausible rank 2–8
- Rockstar Energy24%95% interval 14–37%plausible rank 1–9
Tier 2
- C4 Energy14%95% interval 8–22%plausible rank 2–9
- PRIME Energy12%95% interval 6–22%plausible rank 2–10
- G FUEL5%95% interval 2–14%plausible rank 6–10
Tier 3
- Bucked Up3%95% interval 0–8%plausible rank 8–10
Drag across the chart to probe a share.
Too closeNo single favourite: CELSIUS, GHOST Energy, Monster Energy, Red Bull, Rockstar Energy, and ZOA Energy share the top tier for these 5 API models.
| Brand | Choice share | 95% interval | Plausible rank | Tier |
|---|---|---|---|---|
| CELSIUS | 56% | 45–68% | 1–5 | Tier 1 |
| Red Bull | 38% | 27–49% | 1–8 | Tier 1 |
| GHOST Energy | 37% | 24%–< 50% | 1–8 | Tier 1 |
| Monster Energy | 34% | 22–47% | 1–8 | Tier 1 |
| ZOA Energy | 28% | 19–39% | 2–8 | Tier 1 |
| Rockstar Energy | 24% | 14–37% | 1–9 | Tier 1 |
| C4 Energy | 14% | 8–22% | 2–9 | Tier 2 |
| PRIME Energy | 12% | 6–22% | 2–10 | Tier 2 |
| G FUEL | 5% | 2–14% | 6–10 | Tier 2 |
| Bucked Up | 3% | 0–8% | 8–10 | Tier 3 |
How to read this
- Choice share: how often models pick a brand when it appears in a shortlist of 4. Chance is 25%, the dashed line.
- The band is the 95% interval; the bright tick is the estimate. Overlapping bands are not a strict order.
- Tiers are published: a tier groups brands not distinguishable from that tier's leader. Same tier does not mean equal.
- Rank shows the plausible rank range, not a strict place.
- Drag across the chart to probe a share and see which intervals contain it.
- Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
- Fast panel: the fast or small current models of each vendor, not the full flagship panel.
- Beta: intervals are not yet small-sample calibrated.
- Each page shows the latest edition. Dates are in the downloadable JSON.
Panel and conditions
Each edition puts the brands of the category to a panel of AI models, called through their APIs, in randomized shortlists of 4 (chance is 25%). Each option was a brand name only, with no product facts, prices or any commercial data, so a brand's share measures which brand the models recommend from their own knowledge for the shopper needs of the scenarios. Shares come with 95% intervals; tiers and rank intervals are simultaneous at the same level.
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Conditions: closed-book API calls via OpenRouter (pinned providers); web search, grounding, tools and retrieval off; forced choice; 2 paraphrases per scenario in English.
Methodology: ACM-1.0-chart-draft (draft rules for movement, significance and events, awaiting review).