Bed sheets
Which brand 5 AI models pick, with intervals.
Fast panel · Panel, equal weight
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Too closeNo single favourite: Boll & Branch, Brooklinen, and Coyuchi share the top tier for these 5 API models.
Tier 1
- Boll & Branch54%95% interval 46–63%plausible rank 1–2
- Brooklinen32%95% interval 23–42%plausible rank 2–11
- Coyuchi29%95% interval 18–42%plausible rank 1–11
Tier 2
- The Company Store26%95% interval 19–33%plausible rank 2–11
- Parachute24%95% interval 16–34%plausible rank 2–11
- California Design Den23%95% interval 17–31%plausible rank 2–11
- L.L.Bean21%95% interval 14–29%plausible rank 2–11
- Cozy Earth20%95% interval 11–33%plausible rank 2–11
- Lands' End17%95% interval 10–27%plausible rank 2–11
- Quince15%95% interval 8–23%plausible rank 2–11
- Garnet Hill13%95% interval 8–20%plausible rank 2–11
Drag across the chart to probe a share.
Too closeNo single favourite: Boll & Branch, Brooklinen, and Coyuchi share the top tier for these 5 API models.
| Brand | Choice share | 95% interval | Plausible rank | Tier |
|---|---|---|---|---|
| Boll & Branch | 54% | 46–63% | 1–2 | Tier 1 |
| Brooklinen | 32% | 23–42% | 2–11 | Tier 1 |
| Coyuchi | 29% | 18–42% | 1–11 | Tier 1 |
| The Company Store | 26% | 19–33% | 2–11 | Tier 2 |
| Parachute | 24% | 16–34% | 2–11 | Tier 2 |
| California Design Den | 23% | 17–31% | 2–11 | Tier 2 |
| L.L.Bean | 21% | 14–29% | 2–11 | Tier 2 |
| Cozy Earth | 20% | 11–33% | 2–11 | Tier 2 |
| Lands' End | 17% | 10–27% | 2–11 | Tier 2 |
| Quince | 15% | 8–23% | 2–11 | Tier 2 |
| Garnet Hill | 13% | 8–20% | 2–11 | Tier 2 |
How to read this
- Choice share: how often models pick a brand when it appears in a shortlist of 4. Chance is 25%, the dashed line.
- The band is the 95% interval; the bright tick is the estimate. Overlapping bands are not a strict order.
- Tiers are published: a tier groups brands not distinguishable from that tier's leader. Same tier does not mean equal.
- Rank shows the plausible rank range, not a strict place.
- Drag across the chart to probe a share and see which intervals contain it.
- Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
- Fast panel: the fast or small current models of each vendor, not the full flagship panel.
- Beta: intervals are not yet small-sample calibrated.
- Each page shows the latest edition. Dates are in the downloadable JSON.
Panel and conditions
Each edition puts the brands of the category to a panel of AI models, called through their APIs, in randomized shortlists of 4 (chance is 25%). Each option was a brand name only, with no product facts, prices or any commercial data, so a brand's share measures which brand the models recommend from their own knowledge for the shopper needs of the scenarios. Shares come with 95% intervals; tiers and rank intervals are simultaneous at the same level.
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Conditions: closed-book API calls via OpenRouter (pinned providers); web search, grounding, tools and retrieval off; forced choice; 2 paraphrases per scenario in English.
Methodology: ACM-1.0-chart-draft (draft rules for movement, significance and events, awaiting review).