Dog food
Which brand 5 AI models pick, with intervals.
Fast panel · Panel, equal weight
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Too closeNo single favourite: Blue Buffalo, Hill's Science Diet, Orijen, Purina, Royal Canin, The Farmer's Dog, and Wellness share the top tier for these 5 API models.
Tier 1
- Hill's Science Diet57%95% interval 42–71%plausible rank 1–7
- Royal Canin40%95% interval 26–56%plausible rank 1–11
- The Farmer's Dog28%95% interval 16–42%plausible rank 1–11
- Wellness28%95% interval 17–40%plausible rank 1–11
- Purina27%95% interval 15–41%plausible rank 1–11
- Blue Buffalo25%95% interval 14–39%plausible rank 1–11
- Orijen21%95% interval 9–35%plausible rank 1–11
Tier 2
- Taste of the Wild14%95% interval 5–26%plausible rank 2–11
- Iams12%95% interval 4–25%plausible rank 2–11
- Pedigree12%95% interval 3–26%plausible rank 2–11
- Freshpet11%95% interval 2–24%plausible rank 2–11
Drag across the chart to probe a share.
Too closeNo single favourite: Blue Buffalo, Hill's Science Diet, Orijen, Purina, Royal Canin, The Farmer's Dog, and Wellness share the top tier for these 5 API models.
| Brand | Choice share | 95% interval | Plausible rank | Tier |
|---|---|---|---|---|
| Hill's Science Diet | 57% | 42–71% | 1–7 | Tier 1 |
| Royal Canin | 40% | 26–56% | 1–11 | Tier 1 |
| The Farmer's Dog | 28% | 16–42% | 1–11 | Tier 1 |
| Wellness | 28% | 17–40% | 1–11 | Tier 1 |
| Purina | 27% | 15–41% | 1–11 | Tier 1 |
| Blue Buffalo | 25% | 14–39% | 1–11 | Tier 1 |
| Orijen | 21% | 9–35% | 1–11 | Tier 1 |
| Taste of the Wild | 14% | 5–26% | 2–11 | Tier 2 |
| Iams | 12% | 4–25% | 2–11 | Tier 2 |
| Pedigree | 12% | 3–26% | 2–11 | Tier 2 |
| Freshpet | 11% | 2–24% | 2–11 | Tier 2 |
How to read this
- Choice share: how often models pick a brand when it appears in a shortlist of 4. Chance is 25%, the dashed line.
- The band is the 95% interval; the bright tick is the estimate. Overlapping bands are not a strict order.
- Tiers are published: a tier groups brands not distinguishable from that tier's leader. Same tier does not mean equal.
- Rank shows the plausible rank range, not a strict place.
- Drag across the chart to probe a share and see which intervals contain it.
- Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
- Fast panel: the fast or small current models of each vendor, not the full flagship panel.
- Beta: intervals are not yet small-sample calibrated.
- Each page shows the latest edition. Dates are in the downloadable JSON.
Panel and conditions
Each edition puts the brands of the category to a panel of AI models, called through their APIs, in randomized shortlists of 4 (chance is 25%). Each option was a brand name only, with no product facts, prices or any commercial data, so a brand's share measures which brand the models recommend from their own knowledge for the shopper needs of the scenarios. Shares come with 95% intervals; tiers and rank intervals are simultaneous at the same level.
- anthropic/claude-haiku-5.5 @ claude-haiku-5.5 via OpenRouter (20%)
- openai/gpt-6-luna @ gpt-6-luna via OpenRouter (20%)
- google/gemini-4-argon @ gemini-4-argon via OpenRouter (20%)
- mistralai/mistral-large-4-0 @ mistral-large-4-0 via OpenRouter (20%)
- deepseek/deepseek-v4.1-flash @ deepseek-v4.1-flash via OpenRouter (20%)
Conditions: closed-book API calls via OpenRouter (pinned providers); web search, grounding, tools and retrieval off; forced choice; 2 paraphrases per scenario in English.
Methodology: ACM-1.0-chart-draft (draft rules for movement, significance and events, awaiting review).