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Soft drinks: buyer situations

Each need below was asked for every shopper profile.

60 situations10 needs6 shopper profiles

Needs

  • Classic cola taste

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Zero sugar, full flavor

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Lemon-lime refresher

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Fruit flavor variety

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Stocking up for parties and cookouts

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Lower-sugar modern soda

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Familiar restaurant fountain drink

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Afternoon caffeine boost

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Ginger ale and root beer favorites

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

  • Everyday soda value

    6 situations

    Not enough situations yet for its own result (6 of 30). Counted in the category result.

Results with these situations

How to read this
  • A situation is one buyer need asked for one shopper profile, with no budget bands. Every AI model on the panel answers every situation counted in a result.
  • A need gets its own result only with at least 30 situations; below that it counts toward the category result.
  • We quote a need's shopper text only when none of its situations is held back for checks.