Pickbench
Sample report

AI Brand Chart: Hiking shoes and boots, latest edition 2026-w42

5 AI models, 53 buying scenarios, edition 2026-w42, data as of October 16, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

beta: intervals not small-sample calibrated

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewSalomonTier 1, rank 1 to 10New on the chart in this edition.36% (26%–47%)1 week
  2. 2NewLOWATier 1, rank 1 to 10New on the chart in this edition.35% (24%–48%)1 week
  3. 3NewMerrellTier 1, rank 1 to 10New on the chart in this edition.34% (23%–46%)1 week
  4. 4NewObozTier 1, rank 1 to 10New on the chart in this edition.31% (23%–39%)1 week
  5. 5NewSCARPATier 1, rank 1 to 10New on the chart in this edition.30% (20%–41%)1 week
  6. 6NewKEENTier 1, rank 1 to 10New on the chart in this edition.26% (17%–35%)1 week
  7. 7NewHOKATier 1, rank 1 to 10New on the chart in this edition.25% (14%–38%)1 week
  8. 8NewDannerTier 1, rank 1 to 10New on the chart in this edition.23% (14%–33%)1 week
  9. 9NewAltraTier 1, rank 1 to 11New on the chart in this edition.16% (8%–28%)1 week
  10. 10NewLa SportivaTier 1, rank 1 to 11New on the chart in this edition.15% (7%–27%)1 week
  11. 11NewColumbiaTier 2, rank 9 to 11New on the chart in this edition.3% (1%–9%)1 week