Pickbench
Sample report

AI Brand Chart: Antivirus software, latest edition 2026-w43

5 AI models, 60 buying scenarios, edition 2026-w43, data as of October 25, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewBitdefenderTier 1, rank 1New on the chart in this edition.78% (68%–87%)1 week
  2. 2NewESETTier 2, rank 2 to 5New on the chart in this edition.48% (36%–59%)1 week
  3. 3NewNortonTier 2, rank 2 to 8New on the chart in this edition.40% (28%–52%)1 week
  4. 4NewTrend MicroTier 2, rank 2 to 9New on the chart in this edition.24% (17%–34%)1 week
  5. 5NewMcAfeeTier 2, rank 2 to 10New on the chart in this edition.19% (11%–30%)1 week
  6. 6NewWebrootTier 3, rank 3 to 11New on the chart in this edition.19% (9%–30%)1 week
  7. 7NewSophosTier 3, rank 3 to 11New on the chart in this edition.16% (8%–26%)1 week
  8. 8NewF-SecureTier 3, rank 3 to 11New on the chart in this edition.15% (8%–24%)1 week
  9. 9NewMalwarebytesTier 3, rank 4 to 11New on the chart in this edition.11% (5%–18%)1 week
  10. 10NewPanda SecurityTier 3, rank 5 to 11New on the chart in this edition.4% (1%–10%)1 week
  11. 11NewTotalAVTier 3, rank 6 to 11New on the chart in this edition.1% (0%–6%)1 week