Pickbench
Sample report

AI Brand Chart: Bed sheets, latest edition 2026-w42

5 AI models, 49 buying scenarios, edition 2026-w42, data as of October 16, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

beta: intervals not small-sample calibrated

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewBoll & BranchTier 1, rank 1 to 2New on the chart in this edition.54% (46%–63%)1 week
  2. 2NewBrooklinenTier 1, rank 2 to 11, below its tier leaderNew on the chart in this edition.32% (23%–42%)1 week
  3. 3NewCoyuchiTier 1, rank 1 to 11New on the chart in this edition.29% (18%–42%)1 week
  4. 4NewThe Company StoreTier 2, rank 2 to 11New on the chart in this edition.26% (19%–33%)1 week
  5. 5NewParachuteTier 2, rank 2 to 11New on the chart in this edition.24% (16%–34%)1 week
  6. 6NewCalifornia Design DenTier 2, rank 2 to 11New on the chart in this edition.23% (17%–31%)1 week
  7. 7NewL.L.BeanTier 2, rank 2 to 11New on the chart in this edition.21% (14%–29%)1 week
  8. 8NewCozy EarthTier 2, rank 2 to 11New on the chart in this edition.20% (11%–33%)1 week
  9. 9NewLands' EndTier 2, rank 2 to 11New on the chart in this edition.17% (10%–27%)1 week
  10. 10NewQuinceTier 2, rank 2 to 11New on the chart in this edition.15% (8%–23%)1 week
  11. 11NewGarnet HillTier 2, rank 2 to 11New on the chart in this edition.13% (8%–20%)1 week