Pickbench
Sample report

AI Brand Chart: Bluetooth speakers, latest edition 2026-w42

5 AI models, 54 buying scenarios, edition 2026-w42, data as of October 16, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

beta: intervals not small-sample calibrated

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewJBLTier 1, rank 1 to 4New on the chart in this edition.59% (48%–70%)1 week
  2. 2NewUltimate EarsTier 1, rank 1 to 4New on the chart in this edition.51% (41%–62%)1 week
  3. 3NewBoseTier 1, rank 1 to 8New on the chart in this edition.35% (24%–47%)1 week
  4. 4NewSonyTier 1, rank 1 to 9New on the chart in this edition.32% (22%–43%)1 week
  5. 5NewSoundcoreTier 2, rank 3 to 10New on the chart in this edition.23% (15%–32%)1 week
  6. 6NewTribitTier 2, rank 3 to 10New on the chart in this edition.21% (12%–32%)1 week
  7. 7NewMarshallTier 2, rank 3 to 11New on the chart in this edition.19% (10%–29%)1 week
  8. 8NewBang & OlufsenTier 2, rank 3 to 11New on the chart in this edition.14% (6%–25%)1 week
  9. 9NewSonosTier 2, rank 4 to 11New on the chart in this edition.11% (4%–21%)1 week
  10. 10NewKlipschTier 2, rank 5 to 11New on the chart in this edition.7% (3%–14%)1 week
  11. 11NewBeatsTier 3, rank 7 to 11New on the chart in this edition.2% (0%–10%)1 week