AI Brand Chart: Video streaming services, latest edition 2026-w43
5 AI models, 60 buying scenarios, edition 2026-w43, data as of October 25, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewNetflixNew on the chart in this edition.74% (62%–84%)1 week
- 2NewHBO MaxNew on the chart in this edition.41% (28%–54%)1 week
- 3NewPrime VideoNew on the chart in this edition.39% (26%–52%)1 week
- 4NewHuluNew on the chart in this edition.31% (20%–42%)1 week
- 5NewDisney+New on the chart in this edition.28% (16%–41%)1 week
- 6NewParamount+New on the chart in this edition.23% (14%–33%)1 week
- 7NewPeacockNew on the chart in this edition.16% (7%–27%)1 week
- 8NewApple TV+New on the chart in this edition.15% (7%–27%)1 week
- 9NewAMC+New on the chart in this edition.3% (1%–8%)1 week
- 10NewMGM+New on the chart in this edition.3% (1%–8%)1 week
- 11NewSTARZNew on the chart in this edition.3% (0%–10%)1 week