Pickbench
Sample report

AI Brand Chart: Online travel booking sites, latest edition 2026-w42

5 AI models, 53 buying scenarios, edition 2026-w42, data as of October 16, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

beta: intervals not small-sample calibrated

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewExpediaTier 1, rank 1 to 4New on the chart in this edition.56% (43%–68%)1 week
  2. 2NewBooking.comTier 1, rank 1 to 5New on the chart in this edition.53% (41%–65%)1 week
  3. 3NewKAYAKTier 1, rank 1 to 6New on the chart in this edition.44% (33%–56%)1 week
  4. 4NewTrip.comTier 1, rank 1 to 7New on the chart in this edition.30% (21%–41%)1 week
  5. 5NewSkyscannerTier 2, rank 2 to 7New on the chart in this edition.24% (15%–35%)1 week
  6. 6NewPricelineTier 2, rank 3 to 8New on the chart in this edition.21% (12%–32%)1 week
  7. 7NewHopperTier 2, rank 4 to 10New on the chart in this edition.17% (8%–28%)1 week
  8. 8NewTripadvisorTier 3, rank 6 to 10New on the chart in this edition.3% (1%–11%)1 week
  9. 9NewCheapOairTier 3, rank 7 to 10New on the chart in this edition.3% (0%–8%)1 week
  10. 10NewSkiplaggedTier 3, rank 7 to 10New on the chart in this edition.2% (0%–8%)1 week