AI Brand Chart: Running shoes, latest edition 2026-w42
4 AI models, 51 buying scenarios, edition 2026-w42, data as of October 16, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
beta: intervals not small-sample calibrated
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewBrooksNew on the chart in this edition.55% (42%–68%)1 week
- 2NewSauconyNew on the chart in this edition.46% (35%–59%)1 week
- 3NewHOKANew on the chart in this edition.34% (22%–48%)1 week
- 4NewASICSNew on the chart in this edition.33% (22%–46%)1 week
- 5NewNew BalanceNew on the chart in this edition.32% (21%–44%)1 week
- 6NewAltraNew on the chart in this edition.19% (9%–33%)1 week
- 7NewNikeNew on the chart in this edition.16% (6%–29%)1 week
- 8NewOnNew on the chart in this edition.13% (6%–23%)1 week
- 9NewadidasNew on the chart in this edition.13% (6%–22%)1 week
- 10NewPUMANew on the chart in this edition.7% (2%–14%)1 week
- 11NewMizunoNew on the chart in this edition.5% (2%–12%)1 week