Pickbench
Sample report

AI Brand Chart: Antivirus software, edition 2026-w42

5 AI models, 60 buying scenarios, edition 2026-w42, data as of October 17, 2026.

Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.

Fast panel: the fast or small current models of each vendor, not the full flagship panel.

Tiers, not strict ranks

How to read this

A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).

Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.

Display order since the last edition, not strict ranks. Moves without a badge are within the margin.

  1. 1NewBitdefenderTier 1, rank 1New on the chart in this edition.71% (61%–80%)1 week
  2. 2NewESETTier 2, rank 2 to 4New on the chart in this edition.46% (35%–57%)1 week
  3. 3NewNortonTier 2, rank 2 to 7New on the chart in this edition.41% (30%–52%)1 week
  4. 4NewF-SecureTier 2, rank 2 to 9New on the chart in this edition.24% (15%–35%)1 week
  5. 5NewTrend MicroTier 3, rank 3 to 9New on the chart in this edition.20% (12%–29%)1 week
  6. 6NewSophosTier 3, rank 3 to 11New on the chart in this edition.19% (10%–30%)1 week
  7. 7NewWebrootTier 3, rank 3 to 10New on the chart in this edition.19% (11%–28%)1 week
  8. 8NewMcAfeeTier 3, rank 4 to 11New on the chart in this edition.14% (8%–22%)1 week
  9. 9NewMalwarebytesTier 3, rank 4 to 11New on the chart in this edition.12% (7%–18%)1 week
  10. 10NewTotalAVTier 4, rank 6 to 11New on the chart in this edition.4% (1%–11%)1 week
  11. 11NewPanda SecurityTier 4, rank 7 to 11New on the chart in this edition.4% (1%–10%)1 week