AI Brand Chart: Smartwatches, edition 2026-w42
5 AI models, 47 buying scenarios, edition 2026-w42, data as of October 16, 2026.
Brand names only: the models saw each option as a brand name, with no product facts, and answered from their own knowledge.
Fast panel: the fast or small current models of each vendor, not the full flagship panel.
beta: intervals not small-sample calibrated
Tiers, not strict ranks
How to read this
A position is only the order of the estimates, and arrows show how that order moved since the last edition: brands in one tier cannot be told apart from its leader at 95% confidence, and each rank is an interval. Rails show the conditional pick share (among answers that picked a brand) in shortlists of 4 (chance is 25%).
Changed beyond noise: for this brand alone, the 95% interval of its share change excludes 0. Lineup or panel changes between editions can cause it too, and it is never a rank claim.
Display order since the last edition, not strict ranks. Moves without a badge are within the margin.
- 1NewGarminNew on the chart in this edition.68% (56%–80%)1 week
- 2NewAppleNew on the chart in this edition.34% (22%–47%)1 week
- 3NewAmazfitNew on the chart in this edition.32% (19%–46%)1 week
- 4NewWithingsNew on the chart in this edition.24% (13%–37%)1 week
- 5NewPolarNew on the chart in this edition.20% (11%–31%)1 week
- 6NewCOROSNew on the chart in this edition.20% (10%–32%)1 week
- 7NewSamsungNew on the chart in this edition.18% (8%–30%)1 week
- 8NewGoogleNew on the chart in this edition.15% (6%–27%)1 week
- 9NewSuuntoNew on the chart in this edition.13% (4%–27%)1 week
- 10NewOnePlusNew on the chart in this edition.5% (0%–14%)1 week